Who We Are

Being fitness enthusiasts trying to "survive" in today's fast-paced high-acheivement lifestyle, then being hit with the harsh new Corona reality, we founded AbsMaster out of a clear necessity - keeping fit and healthy was becoming more difficult than ever, and none of the existing solutions were good enough. 

Going to the gym is very time consuming, costly, requires that extra motivation after a hard day's work, intimidating at times, and today also literally dangerous.
The market is flooded with high-end expensive bulky home fitness equipment that required extra room and a degree in fitness training to understand how to use.
And then, there are those gimicky home fitness items that claim to give a "full body workout" but then turn out to be half-useless, poor quality, and end up being stored under the bed or in the garage. There goes your workout.

We had enough of that, and started the journey that ended with the invention of the AbsMaster - the only home fitness device that lets you work out your entire body from home more effectively than ever, but does not take up space, is easy to use, and is affordable.

Our goal was clear - to make it as easy and as accessible as possible for anybody to have a great and effective workout from home, get the results you want, without sacrificing the guest room or your pension fund.

We have 3 core values that are more important to us than anything.

Helping people stay fit and healthy

We've had enough of pandemics and epidemics! Obesity, children's diabetes, and other diseases do not have a place in this world, and we want to do our part to achieve this goal.

Accessibilty and affordability

Our vision is that everyone should be able to stay fit and healthy from home, not matter what their lifestyle, schedule, previous fitness experience and bank accounts look like.

Community and improving together

The community is the core of every movement. Together we can share ideas, learn from each other, and motivate each other.